Here at Ash vs Evil Dead, we’re pent up worse than a sailor at sea. We’re frisky, willing, and exploding…with creative energy. So when we finally hit port in 2015 with Season 1, we popped a blue pill and went downtown. But it wasn’t enough. Oh no. We’d been away for too long! We asked ourselves, “How do you make up for so much time?” We didn’t know what to do, but a fortune cookie had the answer. “Go bigger in 2016” it said. So we did.
We can only travel in two directions, one of them’s the local watering hole and the other’s this marketing gig. We went to the former one night, notes were scrawled on a paper, and we ended up waking up at the latter. We think. Whatever the facts might say, let’s just all agree that we didn’t overthink this. Like Cyndi Lauper, we just wanted to have fun, because if we are then that’ll reflect in the content and into the community, right? That’s basically it. Basically...
We knew we liked this gal called Instagram. And we knew we wanted to show her a good time. We couldn’t buy her a drink, impress her with our man girdle-enhanced libido, or regale her with fuzzy tales of heroism. But toys...she seemed the kinky nerdy type to like those, and NECA made some kickass figures for us. So we shot some pictures of toys in compromising positions (not what you think), laughed, and decided to keep on doing it.
We expanded our toy pics into full-blown multi-asset story arcs, incorporating both images and native video, pop culture references, and winks towards our most core fans. The cast loved the idea, too, and jumped at the opportunity to give us a hand and pose alongside the figures and promote everyone’s hard work....toying with toys.
STORY ARC 01
It was a touching gesture. Maybe Ash had misjudged Eligos. It takes a big man to admit they were wrong and Ash knew a thing or two about being big. He gracefully accepted Eligos’ sincere, if clearly plagiarized, apology. Turns out Eligos was actually a decent dude, all that murder business aside. That face, though. Boy, was he disgusting. #AshvsEvilDead #STARZ #GroovyToyTime
Ash gingerly cradled his man-beans. So much for the strip club. Even for a demon, that was a low blow. Eligos was such a shithead. Ash limped towards home, in search of an ice pack and a six pack. Eligos watched him go, feeling like a regular dunce about the whole thing. He had to make amends, but how? #AshvsEvilDead #STARZ #GroovyToyTime
“This is my favorite scene,” Ash confided. “It’s beautiful, chum,” Eligos agreed, politely not mentioning that he had no eyes. He didn’t want to spoil the moment. He had a feeling this was going to be the beginning of a beautiful friendship. That was a good line, he’d have to write it down. “I’m totally about to bang her,” said Ash, excited. #AshvsEvilDead #STARZ #GroovyToyTime
STORY ARC 02
AFTER SEVERAL HOURS OF EASING HIM IN, ASH EXPLAINED TO ELIGOS THAT TWO HANDS = TWO BEERS. “You just bought yourself a ticket to crazy town, pal. Drink it up and ride on through!” Ash wasn't so much of an enabler as a social scientist eager to test the demon's reaction to excessive amounts of Shemp's. Eligos, unsure at first, finally hopped on board with two scuba-sized feet forward. #AshvsEvilDead #GroovyToyTime #STARZ
THE CUMULATIVE EFFECTS OF SHEMP’S ON THE BODY ARE STILL UNKNOWN, LET ALONE ON THE ROTTING CORPSE OF A DEMON. TERRIBLE THINGS WERE HAPPENING ALL AROUND HIM. Eligos wasn’t sure what was happening to him. Was HE spinning, or was it the room? Either way, it was fucking awesome. But then, a familiar feeling washed over him like a wave. “Food,” he thought. “I need some food.” #AshvsEvilDead #STARZ #GroovyToyTime
THERE’S NOTHING LIKE DRINKING, EATING, AND DRINKING SOME MORE. “All this beer has my bladder stuffed like your sister on prom night” moaned Ash. Shuffling outside, Ash pulled up next to a tire and unzipped. Feeling a similar urge to relieve himself, Eligos scooted next to Ash and, despite his notoriously nervous bladder, began to drain himself of the case of beers he’d already finished. Ash, feeling the effects of their wild night, was careful to use his good hand to hold his most prized possession. #AshvsEvilDead #GroovyToyTime #STARZ
After all his big talk, Ash proved to be a lightweight… or maybe he just should’ve avoided that baggie labeled “NONE OF YOUR DAMN BUSINESS.” Either way, they were a long way from home and, on account of having a case of beer in his belly and no eyes in his head, Eligos was in no shape to drive. #AshvsEvilDead #GroovyToyTime #STARZ
Never one to desert a friend, Eligos did what any responsible demon would do. He would’ve hailed a cab, but with no pants (and therefore, no pockets), he was forced to leave his wallet at home. Eager for the relief of a ride home, he considered taking Ash’s money without asking… “it wouldn’t be right” the nice-to-a-fault demon concluded. As the door shut and he laid Ash down to bed, Eligos whispered softly… “Goodnight, sweet prince” “It’s King, you bird-footed freak” Ash mumbled before passing out again. #AshvsEvilDead #STARZ #GroovyToyTime
We're master debaters. Experts at playing with ourselves. And the cream of the constitutional crop, whatever that means. But it's election time and make sure you don't pick Evil Ash. Dude's a real dick. Gloves are off for the debates tonight. Mostly because the chainsaw couldn't get through security. Keep up to date with the #Ash4President campaign at twitter.com/Ash4President. Follow the king. Vote for the king. #AshvsEvilDead #STARZ #GroovyToyTime